To be an effective blogger, a lot of bloggerpreneurs often advise their readers to be consistent with their content. Consistency is often achieved through regular posting of quality content. But with our busy schedules either in school or at work, the process of producing a fresh, unique and creative content — from the writing the idea to the post-processing of your photos — sounds like a handful of tasks. I’ve met different kinds of people, on separate occassions, saying they’ve wanted to blog but never had the time. But I’m here to tell you that it’s possible to blog and still pursue other things — it’s crazy but not impossible. Today, I’ll share with you a blogging tool, called CoSchedule, that I’ve been using to keep my blogging game consistent even while I’m out traveling.
When I travel, my process goes like this: I pick a date, prepare for those dates, and leave. Sounds pretty simple, right? I believe the same thing applies when it comes to creating content for my blog: I sit down, brainstorm and write a draft. The only difference is that I don’t set specific time and dates when I want to write and edit photos.
My trick when it comes to blogging is that I write in advance. After writing a blog post and adding photos, I don’t immediately hit the ‘Publish’ button. Instead, I schedule my entries to be published two weeks later. This method creates a queue on my blog, allowing me to have ample time to edit and change the bits and pieces of a blog post. I also allow my mind to have breaks in between, and prevent from having any blogger’s block or burnout.
I just simply plan my content and schedule ahead.
But for me, planning is only feasible if I have the right tools. Beyonce may have 24 hours as I do, but she certainly had the right tools (aka people) to help her be productive 24/7 and be consistent with what she do. Now, I don’t have the means to hire an assistant to help me sort out my blogging problems, but I can definitely be productive and consistent in blogging using an editorial calendar. An editorial calendar is what bloggers, magazines, websites and newspapers use to manage and publicize content regularly.
There are a few editorial calendars out there, including the traditional pen and paper method, but my weapon of choice is CoSchedule, a visually-appealing drag and drop social media editorial calendar.
Why do I love CoSchedule?
I’ll be straight to the point: I love CoSchedule because it has the ability to create social media messages while I write my blog entry. I’ve tried other plugins, and while I think they’re all great and sufficient, they just don’t have that feature that I needed: social media marketing.
You see, I love creating fresh and original content, but I don’t have all the time in the world to promote it. Most of the time, I tend to finish writing my articles in odd hours, like 11PM or 2AM, and there are times where I’m out traveling and I can’t share my content during active hours — Now, this wouldn’t be a problem if all social media platforms allow scheduled posts, but they don’t.
CoSchedule fills the gap.
With their plugin, I get to focus more on creating content because it handles a portion of my “marketing” efforts on social media. I can also customize the content of these messages and choose the timing — whether it’s on the same day, an hour later, a week after or after a month. Speaking of schedule, you can also drag and drop posts if you feel like changing the flow of your queue.
Aside from that, the plugin is beautifully crafted and wonderfully integrated with WordPress. I’ve been a WordPress user for 6-7 years now (on and off, mostly for freelance stint) and it’s quite rare to find a WordPress plugin with a beautiful and intuitive user interface.
click the photo to enlarge
Other Notable Features: Team Assignments, Editorial Comments, and Tasks
CoSchedule isn’t limited to just one blog or person. Apart from being an all-in-one publishing solution, their lightweight plugin can also be used by multiple users and bloggers. These users can create team assignments, put editorial comments and assign tasks. This feature is definitely something I might consider if I were to open a collaborative blog exclusive to online resources and tutorials.
So, that’s about it. I only use one plugin to help me plan ahead, stay on track and have that work/life balance everyone wants to achieve. Now, you can do the same — all you have to do is sign up with CoSchedule. For more information about CoSchedule, please visit their website or you can watch the overview video below:
I’m not compensated for writing this review, but I do get a 50% discount if ever I upgrade my account. On top of the 50% off discount for writing a review, if you use my referral link, you also get another 10% off.